If you participate in social media of any kind, I’m sure that the recent “ALS Ice Bucket Challenge” has not escaped your attention over the past few weeks. Allow me to rephrase that a bit more accurately: unless you’re living under a rock, I’m sure that YOU have not been able to escape IT. Like many others, I was drawn into this phenomenon and had an entire cooler of ice water dumped over my head while dozens of giggling teens (and adults) stood around laughing, pointing, and taking videos of the event. I nominated a few other people to do the same thing (although I’m still not sure they know that), I dried off, and I went to bed shortly thereafter.
I have to admit that I didn’t fully understand what I was doing at the time (except for the “getting a cooler full of ice water dumped onto my head” part; I think I understood that pretty well), although I knew that the challenge was meant to raise money & awareness of a disease known as ALS. Basically, I participated in something that I didn’t fully understand because a herd of giggling teenagers seemed to think that it was a good idea.
It wasn’t the first time. It probably won’t be the last.